Who is this guy?

Author of “One Up” · Startup Advisor · Lecturer at NYU Stern · Co-Founder of SuperData Research

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Joost teaches at the NYU Stern School of Business and is author of One Up: Creativity, Competition, and the Global Business of Video Games.

Previously Joost was co-founder and CEO of SuperData Research, a games market research firm, which was acquired by Nielsen (NYSE: NLSN) in 2018.

He serves as a startup advisor at Parsec Gaming, and publishes a weekly newsletter on gaming, tech, and entertainment called SuperJoost Playlist.

Joost received a MA from the University of Amsterdam and a PhD from Columbia University.

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Joost is an investor and sought-after advisor to both small startups and large financial firms active in creative industries.

A central component to his strategic expertise is his combined background as a pioneering academic researcher on the economics of the games business, and his entrepreneurial experience of successfully building and selling a games market research firm.

Current favorite titles: Call of Duty Mobile, Red Dead Redemption 2, Doom Eternal.